Event Activations: Client services management, faciliating the design process, fabrication, sound artists and brand embassadors

This LEGO themed escape room experience, included clues involving LEGO licensed product themes like Marvel, Star Wars, Minecraft, Ninjago and more. Working with our LEGO client, I managed the team through the design of the pop up space which was held in two cities, Minneapolis and travel to Los Angeles.

I worked with the talented Jeremy Helms, to design a website for registration and influencer hype. ImagineX built the wizardry and magic that went into the escape room clues.

Once the actual room was built in each location, I worked with our clients on site as well as acting as a brand ambassador for the event.

We had close to 400 participants and enthusiastic shoppers for the holiday season. Everyone walked away with shirts and photos in their favorite LEGO theme and our LEGO client felt it was a success.